Louis Vuitton explores the origins of its fragrance house in Grasse, captured through a cinematic lens. The film features a series of observational shots across a French garden estate, highlighting botanical textures and the sensory process of harvesting raw ingredients.
The production, supported by agencies and creative partners including Consulate, AND Production, Cabiria, and Wednesday, leans into a documentary aesthetic. The film emphasizes natural light and live-action technique to ground the brand narrative in its physical environment.
