LOTTE GRS: Brand Identity

Brand

LOTTE GRS

Date

Sep 2025

Description

LOTTE GRS commissions a comprehensive brand identity system for their STANBRU café concept. Designed by STUDIO PULLPOOL, the project spans retail packaging, interior design, apparel, and digital motion graphics, establishing a cohesive visual language centered on a palette of deep blue, warm wood tones, and minimalist typography. The execution leans into a clean, commercial aesthetic that flows across physical and digital touchpoints. The project incorporates a variety of techniques, including 3D rendering for product packaging and precise vector-based animation for brand iconography. The interior design of the café space prioritizes structure through built-in shelving, warm lighting, and layered textures, while the collateral design utilizes tactile paper goods and custom uniforms to reinforce the brand's presence in the food and beverage sector.

Style

Vertical, Commercial, Clean

Color

Pure White

Context

Brand Film / Corporate Video

Associated creatives

STUDIO PULLPOOLGraphic Design

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LOTTE GRS: Brand Identity

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