LOTTE GRS commissions a comprehensive brand identity system for their STANBRU café concept. Designed by STUDIO PULLPOOL, the project spans retail packaging, interior design, apparel, and digital motion graphics, establishing a cohesive visual language centered on a palette of deep blue, warm wood tones, and minimalist typography. The execution leans into a clean, commercial aesthetic that flows across physical and digital touchpoints.
The project incorporates a variety of techniques, including 3D rendering for product packaging and precise vector-based animation for brand iconography. The interior design of the café space prioritizes structure through built-in shelving, warm lighting, and layered textures, while the collateral design utilizes tactile paper goods and custom uniforms to reinforce the brand's presence in the food and beverage sector.
