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LOTTE GRS

Brand Identity
Brand
LOTTE GRS
ProjectBrand Identity
Date

Sep 2025

Description

LOTTE GRS commissions STUDIO PULLPOOL to develop a comprehensive brand identity for their STANBRU café concept. The project establishes a cohesive visual language across the hospitality environment, spanning retail packaging, apparel, and menu systems. The design framework leans into a minimalist aesthetic, utilizing a restrained palette of deep blue and warm wood tones. This is applied through precise typography and clean, geometric iconography that appears on coffee bags, paper goods, and uniform design. Execution integrates 3D rendering and motion graphics to articulate the brand's atmosphere. The visual system maintains consistency from large-scale interior wall paneling to tactile, functional elements like custom-branded drink sleeves and retail shopping bags.

Style

Vertical, Commercial, Clean

Color
Pure White
Context

Brand Film / Corporate Video

Associated creatives

STUDIO PULLPOOL
STUDIO PULLPOOLGraphic Design
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