LOTTE GRS Brand Identity 2025

Description

This interior photograph displays a modern cafe space designed as part of the LOTTE GRS Brand Identity project by STUDIO PULLPOOL. The scene features extensive warm wood paneling covering the walls and a long orange-brown leather banquette sofa running below a central built-in shelving unit. The recessed shelving is painted a deep blue and illuminated with soft integrated lighting, showcasing coffee accessories, ceramic cups, tote bags, books, and prominent speakers on either side marked with text. Several small round wooden tables and minimalist wooden chairs are arranged neatly in the foreground. Symmetrical wall-mounted lights with warm illumination flank the central display wall, creating an inviting and structured ambiance.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Background

Café

Context

Advertising Campaign, Brand Film / Corporate Video