BrandLOTTE GRS
ProjectBrand Identity

LOTTE GRS Brand Identity 2025
Associated creatives
Tags
Description
This project showcases brand identity work for LOTTE GRS created by STUDIO PULLPOOL. The image features a close-up composition on a wooden table with two coffee cups. On the left, a clear plastic cup filled with iced coffee features a branded white sleeve with blue typography. On the right, a hand lifts a white paper cup adorned with custom blue text and a white lid. A bright blue straw rests in the iced coffee cup, adding a vibrant accent. The background reveals a clean interior setting with blue wall panels and wooden trim under soft natural lighting.
Style
Vertical, Commercial, Clean
Industries
Fast Food
Color
Pure White (50%)
Cobalt (30%)
Background
Office
Context
Brand Film / Corporate Video