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Hand holding a white paper coffee cup next to a plastic iced coffee cup with a blue straw on a wooden table.

LOTTE GRS Brand Identity 2025

Associated creatives

Tags

Description

This project showcases brand identity work for LOTTE GRS created by STUDIO PULLPOOL. The image features a close-up composition on a wooden table with two coffee cups. On the left, a clear plastic cup filled with iced coffee features a branded white sleeve with blue typography. On the right, a hand lifts a white paper cup adorned with custom blue text and a white lid. A bright blue straw rests in the iced coffee cup, adding a vibrant accent. The background reveals a clean interior setting with blue wall panels and wooden trim under soft natural lighting.

Style

Vertical, Commercial, Clean

Industries

Fast Food

Color

Pure White (50%)
Cobalt (30%)

Background

Office

Context

Brand Film / Corporate Video