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Loro Piana: Into the Wild 2024

Brand
Loro Piana
Date

Nov 2025

Description

Loro Piana explores the intersection of high-end utility and outdoor exploration in the Into the Wild 2024 campaign. The film captures a series of excursions through rugged, forest-dense landscapes, focusing on the tactile quality of knitwear and specialized gear against a backdrop of rocky terrain and alpine waters. Produced by Partner Films London, the live-action project utilizes natural light and a desaturated, earthy palette to ground its aesthetic in the environment. The narrative follows individuals through varied activities, from cycling forest trails to navigating open water, highlighting the versatility of the collection in atmospheric conditions.

Style

Horizontal, Commercial, Desaturated, Earthy

Techniques

Natural light

Industries
Luxury Fashion Houses
Background

Forest

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Partner Films London
Partner Films LondonProduction
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