Loro Piana: Denim Capsule 2024
Brand
Date
Nov 2025
Description
Loro Piana introduces its 2024 Denim Capsule through a campaign that highlights a collection of dark denim outerwear and trousers. The production centres on a collegiate atmosphere, framing the apparel against historic architectural backdrops like vaulted hallways and stone rooftops. Directed by Partner Films New York, the campaign leans into a nostalgic aesthetic, utilising natural daylight to accentuate the textural quality of the denim. The project employs a cinematic approach, integrating film grain and live-action techniques to define its visual identity across various academic settings.
Style
Vertical, Cinematic, Grainy, Nostalgic
Techniques
Analogue / film
Industries
Color
Navy
Beige
Charcoal
Background
Residential Building
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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