L'Oreal Paris: MAGIC RETOUCH HALLWAY
Brand
Date
Nov 2024
Description
L'Oreal Paris presents the Magic Retouch Hallway campaign, a commercial spot showcasing the brand's instant root concealer. Set against a high-contrast bathroom backdrop with checkerboard flooring, the film features Eva Longoria demonstrating the product's application to address grey roots. The production leans into a moody aesthetic, utilizing clean, dramatic lighting to focus on the transformation process. Developed alongside agency partner McCann Paris, with production handled by Divine Studio and post-production by FIRM, the project employs a crisp live-action technique to highlight the utility of the root touch-up spray.
Style
Horizontal, Commercial, Moody, Clean
Industries
Color
Jet Black
Pure White
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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