L'Oreal Paris
MAGIC RETOUCH HALLWAY
Brand
ProjectMAGIC RETOUCH HALLWAY
Date
Nov 2024
Description
L'Oreal Paris presents Magic Retouch Hallway, a commercial campaign highlighting the instant root concealer spray. Set within a bathroom environment featuring dark tiled walls and a checkerboard floor, the film captures a transformation moment between Eva Longoria and another subject. Produced with creative input from McCann Paris, the project utilizes moody lighting and a clean aesthetic to demonstrate the product application. Production was handled by Divine Studio, with post-production and visual effects provided by FIRM, leaning into live-action technique.
Style
Horizontal, Commercial, Moody, Clean
Industries
Cosmetics
Color
Jet Black
Pure White
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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