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Brand
L'Oreal Paris
ProjectMAGIC RETOUCH HALLWAY

L'Oreal Paris MAGIC RETOUCH HALLWAY 2024

Associated creatives

McCann Paris
McCann ParisAgency / Creative
Divine Studio
Divine StudioProduction
FIRM
FIRMPost Production / VFX

Tags

loreal magic retouchmagic retouch sprayeva longoriaroot concealer spraywoman holding hair product

Description

This commercial video for L'Oreal Magic Retouch features a dramatic bathroom setting with dark tiled walls and a checkerboard floor. Eva Longoria holds the instant root concealer spray alongside a woman with curly hair discovering grey roots in the mirror. The dramatic lighting and moody color palette highlight the transformation as the root touch-up spray provides a quick solution. The project, titled Magic Retouch Hallway, was produced with McCann Paris, Divine Studio, and FIRM.