Longines: PrimaLuna
Brand
Date
Nov 2025
Description
Longines features actress Jennifer Lawrence in this fashion campaign for the PrimaLuna watch collection. The project leans into a polished, editorial aesthetic, utilizing soft, warm light to highlight the metallic details of the timepieces within atmospheric, theatre-inspired interior settings. Across a series of portraits and commercial stills, the work employs a clean, vertical composition that frames Lawrence against rich textures like pleated curtains and wood-paneled architecture. The photography focuses on a sophisticated mood, consistently utilizing natural light and warm color grading to emphasize the watch designs.
Style
Vertical, Warm, Editorial
Industries
Color
Jet Black
Silver (metallic)
Context
Advertising Campaign
Associated creatives
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