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ProjectPrimaLuna
Jennifer Lawrence wearing a black dress and watch standing on grand staircase

Longines PrimaLuna 2025

Associated creatives

Jennifer Lawrence
Jennifer LawrenceTalent

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Description

Jennifer Lawrence is captured descending a grand staircase in an atmospheric interior setting for the Longines PrimaLuna campaign. She wears a structured black dress and a distinctive metallic wristwatch, with her blonde hair styled in soft waves. The lighting is warm and directional, casting gentle shadows across the wood-paneled walls and carpeted steps. The composition is vertical, emphasizing the architectural scale of the staircase and the refined aesthetic of the scene.