L'Officiel Baltics
NYC BEAT
Brand
ProjectNYC BEAT
Date
Oct 2025
Description
NYC BEAT is a fashion editorial series for L'Officiel Baltics, captured by photographer Elys Berroteran on the streets of New York City. The project leans into a documentary-style urban aesthetic, utilizing natural light and monochrome grading to emphasize the textures of contemporary apparel and city architecture. Featuring model Willa Devereux, the series transitions between intimate portraits and group compositions. The work employs an analogue film technique to ground the editorial styling, highlighting candid interactions and clean urban backdrops throughout the shoot.
Style
Editorial, Monochrome, Clean, Vertical
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Background
Street
Context
Editorial
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