Loewe: SS 2022
Brand
Date
Nov 2025
Description
The Loewe SS 2022 campaign presents a precise exploration of seasonal fashion through a cinematic lens. With production by Partner Films New York, the project utilizes high-contrast monochrome framing and moody blue tones to highlight the collection's texture and form. Visuals transition between macro close-ups and full-body silhouettes, set against circular illuminated screens and graphical backdrops. The piece balances a raw, live-action technique with a clean, art-directed rhythm that emphasizes the intricate details of the apparel.
Style
Horizontal, Cinematic, Clean, Raw
Industries
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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