Loewe: SS 2022
Brand
Date
Nov 2025
Description
Loewe’s SS 2022 project captures the collection through a series of cinematic vignettes and atmospheric vignettes. The production leans into a high-contrast aesthetic, utilizing moody lighting and circular projections to frame the apparel and accessories. Produced by Partner Films London, the piece emphasizes texture and form, highlighting elements such as red sequined fabric and model silhouettes. The work relies on live-action techniques to emphasize detail, favoring a desaturated, matte look throughout the series.
Style
Vertical, Cinematic, Desaturated, Matte
Industries
Color
Jet Black
Burgundy
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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