Loeffler Randall Loeffler Randall SU24 2024

Description

Photographed by Olenka Kotyk for the Loeffler Randall SU24 campaign, model Ifrah Qaasim leans over a stainless steel commercial washing machine inside a laundromat setting. She wears a cream-toned drop-waist maxi dress paired with a matching structured white flap shoulder bag draped across her torso. Her hair is styled in clean cornrows as she looks directly toward the camera in a posed expression under soft ambient indoor lighting, with rows of blue and white laundry machines blurred in the background.

Style

Editorial, Vertical

Techniques

Soft Light

Industries

Designer Fashion

Color

Context

Advertising Campaign