Liquid I.V.
Fuel Fit
Brand
ProjectFuel Fit
Date
May 2026
Description
Liquid I.V. introduces its 'Fuel Fit' collection, a project merging sportswear with streetwear aesthetics. The campaign features models in performance-focused jackets across an industrial setting, defined by metal garage doors and stacked tires. The visual approach relies on a high-energy pace, using a palette of royal blue, white, and black. With creative input from Shauna Lane and media support from VaynerMedia North America and Initiative, the campaign leans into a distinct retro VHS visual styling for a cinematic finish.
Style
Vertical, Action, Cinematic, Monochrome
Techniques
VHS / lo-fi
Industries
Sportswear
Color
Royal Blue
Pure White
Jet Black
Background
Garage
Context
Advertising Campaign
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