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Brand
Liquid I.V.
ProjectFuel Fit

Liquid I.V. Fuel Fit 2026

Associated creatives

Chloe Brooker
Chloe BrookerPR
Shauna Lane
Shauna LaneAgency / Creative
VaynerMedia North America
VaynerMedia North AmericaMedia
Initiative
InitiativeMedia

Tags

models wearing blue jacketsblue performance jacketblue jacketperformance jacketliquid iv jacket

Description

The Fuel Fit campaign video for Liquid I.V. showcases a series of dynamic shots featuring models wearing branded blue and white performance jackets. Set against industrial backdrops with stacked tires and metal garage doors, the video combines vibrant streetwear aesthetics with sporty outerwear. Close-up shots highlight custom jacket details, zippered pockets, and branded patches while maintaining an energetic pace. The color palette centers on striking royal blue, white, and black tones with retro VHS visual styling throughout.