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Lincoln Nautilus Hybrid: Chase the Feeling

Date

Mar 2026

Description

The Lincoln Nautilus Hybrid campaign, titled "Chase the Feeling," centers on the immersive user experience offered by the vehicle's cabin and advanced interface technology. The commercial highlights key interior elements, including the widescreen dashboard and premium leather seating, contrasted against the model’s exterior design and light signatures. Captured through live-action technique, the project utilizes moody lighting and dynamic camera angles to navigate between urban driving environments and quiet workshop settings. The production team included contributions from creative lead Max Cooper and production by Luciana Abramzon, with post-production and visual effects managed by Northern Lights, and sound design by Racket Club.

Style

Horizontal, Cinematic, Moody

Background

Carpark

Context

TVC / TV Commercial

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