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Uber: Life of a Load

Brand
Date

Oct 2026

Description

Uber explores the mechanics of logistics in Life of a Load, a commercial video detailing the end-to-end movement of freight through the supply chain. The project maps the journey from digital shipment booking in warehouse offices to the physical execution of deliveries. The film utilises clean live-action techniques, incorporating drone footage to capture the scale of transport hubs and highway networks. Through a mix of UI-focused close-ups and documentation of automated warehouse processes, the production highlights the intersection of mobile technology and physical infrastructure. Sound and music for the project were provided by Swell Sound.

Style

Horizontal, Commercial, Clean

Techniques

Drone footage

Color
Pure White
Medium Grey
Background

Office

Context

Brand Film / Corporate Video

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