Levi's: Precious Cargo - Longform
Brand
Date
Feb 2023
Description
Levi's presents 'Precious Cargo,' a cinematic longform project that captures a journey through Jamaica. The piece utilizes a 16mm analog aesthetic, blending sweeping coastal cinematography with street-level vignettes. Developed alongside Droga5 New York and production house De La Revolución, the film leans into a documentary-style narrative. It employs natural light and warm color grading to ground its historical references to 1970s Kingston within a modern, live-action framework.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Techniques
Analogue / film, Natural light, Super 8 / 16mm
Industries
Color
Navy
Pure White
Background
Ocean
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.