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Levi's: Buy Better. Wear Longer

Brand
Levi's
Date

Sep 2022

Description

Levi’s explores the intersection of meticulous craftsmanship and daily utility in the campaign for 'Buy Better. Wear Longer.' The project highlights the industrial origins of denim production, moving from the precision of factory machinery and rivet-sewing to the lived-in reality of blue jeans across urban and natural environments. The commercial leans into a desaturated aesthetic, utilizing a warm, muted color palette that bridges the gap between raw manufacturing and lifestyle storytelling. With creative direction from AKQA US, the production balances quiet moments of textile assembly with dynamic, live-action movement in diverse settings ranging from city streets to wooded landscapes.

Style

Horizontal, Commercial, Desaturated, Warm

Industries
High Street Fashion
Color
Navy
Beige
Pure White
Background

Factory

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

AKQA US
AKQA USAgency / Creative
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