Lenovo Evolve Small 2023

About

Lenovo’s Evolve Small campaign features Queen Latifah as the face of an initiative highlighting how diverse small business owners leverage technology to scale their operations. Spanning a range of environments from woodworking workshops to bookstore storefronts, the project captures the intersection of daily enterprise and digital infrastructure. The commercial utilizes a mix of live-action technique and integrated VFX to display custom AI-generated shout-outs. The aesthetic leans into a professional, commercial polish, characterized by warm indoor lighting and dynamic montage cuts that transition between product interactions and documentary-style moments of business owners at work. Wildlife served as both the creative agency and production partner for this campaign.