LEGO: LEGO – Build to Give 2023
Brand
Date
Mar 2025
Description
LEGO presents the Build to Give 2023 campaign, a festive initiative captured through detailed stop-motion animation. The production features a series of animated minifigures and custom brick-built structures, including cats and vehicles, set against a holiday-themed studio backdrop. The project leans into a minimalist aesthetic, using clean compositions to showcase the versatility of LEGO construction. By integrating live-action techniques with traditional animation, the work highlights the playful nature of the holiday-focused initiative.
Style
Horizontal, Commercial, playful, Clean, Minimalist
Techniques
Animation
Industries
Event
Christmas
Color
Pure White
Crimson
Sky Blue
Background
White Seamless
Context
Brand Film / Corporate Video
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