LEGO
LEGO – Build to Give 2023
Brand
ProjectLEGO – Build to Give 2023
Date
Mar 2025
Description
LEGO launches its Build to Give 2023 campaign with a new stop-motion animation video. The production showcases intricate brick-built cats, custom vehicles, and minifigures navigating a festive studio workspace. The creative direction leans into playful and minimalist aesthetics, utilising live-action technique alongside traditional stop-motion animation. The horizontal commercial film highlights the holiday initiative through clean compositions and vibrant, detailed brick constructions.
Style
Horizontal, Commercial, playful, Clean, Minimalist
Techniques
Animation
Industries
Video Games
Event
Christmas
Color
Pure White
Crimson
Sky Blue
Background
White Seamless
Context
Brand Film / Corporate Video
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