Lee Mathews

May 2025

Lee Mathews presents the AFW Resort 26 collection through a series of high-end fashion editorials. The project leans into a minimalist and tactile aesthetic, utilizing a consistent backdrop of creased, off-white paper that emphasizes the tailored silhouettes and varied textures of the garments. Photographed by Levon Baird, the editorial imagery employs soft, natural light and directional studio techniques to capture the collection’s focus on fluid fabrics, clean lines, and painterly prints. With makeup artistry by Linda Jefferyes, the series maintains a restrained, contemporary sensibility that highlights the structural details of the resort wear pieces. The collection is defined by its clean, raw visual language and an analogue film aesthetic.

Editorial, Vertical, Clean

Designer Fashion

Paper Texture

Lookbook