CR Fashion Book

Mar 2026

In this evocative series for CR Fashion Book, photographer Jess Ruby James captures model Mona Tougaard in a masterclass of editorial minimalism. The project eschews extraneous noise, focusing instead on the architectural precision of luxury tailoring and the raw, cinematic quality of high-contrast black and white imagery. Through a lens that leans into both studio strobe lighting and the soft, diffuse capabilities of natural light, James constructs a visual narrative that feels simultaneously timeless and cutting-edge. The work is defined by a rigorous attention to silhouette and texture—from the sleek sheen of leather opera gloves to the structural complexity of tailored blazers—creating a dialogue between the model and the lens. Tougaard’s presence is dynamic and introspective, with styling that oscillates between sharp, sculptural high-fashion statements and raw, emotive portraits. With expert art direction from Guillaume Lauruol and the cohesive creative vision of the production team, the project thrives on the interplay of deep shadows and high-key brightness, a technique often enhanced by large format and 35mm film sensibilities. This collection stands as a testament to the power of refined composition, where every line, gesture, and fold of fabric serves to reinforce a singular, sophisticated aesthetic that elevates the editorial portrait to a contemporary art form.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion