LaPointe: H25 Marketing Shoot

Oct 2024

The H25 marketing campaign for LaPointe centres on a series of editorial fashion portraits that juxtapose static, high-fashion silhouettes against the kinetic energy of an urban landscape. Captured by photographer Kourosh Sotoodeh, the imagery utilizes long exposure techniques to render city life as a blur of motion, framing model Anyon Asola Adut in sharp, deliberate focus against the grit of New York City streets and subway platforms. The collection moves through a palette of vibrant saturated tones and monochrome contrasts, highlighting the tactile elements of the H25 collection, including feathered hemlines and fluid satin draping. Hair styling by Walton Nunez and makeup by Mark Edio provide a refined finish, maintaining a clean aesthetic that complements the analogue film texture of the series.

Editorial, Vertical, Clean

Long exposure, Natural light

Street

Advertising Campaign