LaPointe
H25 Marketing Shoot






Oct 2024
The LaPointe H25 marketing shoot presents a series of editorial fashion portraits that contrast structured, high-fashion silhouettes against the kinetic energy of an urban landscape. Photographer Kourosh Sotoodeh utilizes long exposure techniques to capture the subjects amidst the motion-blurred activity of city streets and subway platforms, grounding the collection in a gritty, metropolitan aesthetic. Featuring model Anyon Asola Adut, the imagery highlights fluid fabrics and dramatic detailing, ranging from feather-trimmed tunics to monochrome silk ensembles. The technical approach emphasizes sharp focus on the central figure, with styling contributions from hair stylist Walton Nunez and makeup artist Mark Edio providing a clean, polished finish to each look. The campaign leverages natural light and a distinctly analogue film texture to elevate the editorial presentation.
Editorial, Vertical, Clean
Long exposure, Natural light
Luxury Fashion Houses
Street
Advertising Campaign