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·H25 Marketing Shoot

Model wearing a leopard print coat and matching pants standing on a city crosswalk with blurred traffic

Model in leopard print coat and matching pants standing sharply focused on a busy New York city crosswalk with blurred motion traffic.

Model wearing a white feathered tunic and trousers standing on a city street against a blurred yellow moving truck background.

Model wearing a vibrant magenta dress and matching coat standing on a city street with a blurred passing bus in the background

Model standing on a subway platform wearing a dark feather-trimmed dress and black boots as a train blurs by in the background.

Model in a black halter gown and sunglasses standing on a city sidewalk with blurred pedestrians

LaPointe H25 Marketing Shoot 2024

About

The H25 marketing campaign for LaPointe centres on a series of editorial fashion portraits that juxtapose static, high-fashion silhouettes against the kinetic energy of an urban landscape. Captured by photographer Kourosh Sotoodeh, the imagery utilizes long exposure techniques to render city life as a blur of motion, framing model Anyon Asola Adut in sharp, deliberate focus against the grit of New York City streets and subway platforms. The collection moves through a palette of vibrant saturated tones and monochrome contrasts, highlighting the tactile elements of the H25 collection, including feathered hemlines and fluid satin draping. Hair styling by Walton Nunez and makeup by Mark Edio provide a refined finish, maintaining a clean aesthetic that complements the analogue film texture of the series.