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Hervé Léger: Spring Summer 25

Date

Sep 2024

Description

Hervé Léger presents the Spring Summer 25 collection through a series of fashion editorial portraits that emphasize sculptural silhouettes and structural apparel. Led by creative director Michelle Ochs, the campaign leans into a minimalist aesthetic, utilizing raw concrete environments to offset the collection's refined textures and vibrant color palette. Photographer Emerald Layne captures the series with natural light, often incorporating subtle motion blur to articulate the movement of form-fitting garments. Fashion styling by Natasha Royt focuses on precise layering and minimalist accessories, such as gold cuffs and sunglasses, to ground the editorial framing. The campaign features model Anyon Asola Adut, with hair styling by Takuya Yamaguchi and makeup by Ingeborg.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

Concrete Texture

Context

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