Land Rover
DNA Anthem
Brand
ProjectDNA Anthem
Date
Jun 2026
Description
Land Rover's DNA Anthem campaign explores the spirit of youthful exploration through a high-energy lens. The production, managed by GREATERGOOD, focuses on a series of vignettes featuring children engaging in various action sports across rugged terrains. The footage moves from ocean waves to alpine slopes, documenting surfing, dirt biking, snowboarding, and skiing. Utilizing cinematic live-action techniques and slow-motion sequences, the project emphasizes a sense of active motion and outdoor adventure.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Luxury Automotive
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.