Land Rover: Wyoming 2025

Brand

Land Rover

Date

Jun 2025

Description

The Wyoming 2025 campaign for Land Rover Defender leans into a rugged, high-contrast exploration of human endurance and the great outdoors. Moving through a series of cinematic vignettes, the project captures the intersection of technical performance apparel and raw, natural landscapes. Photographer Paul Hempstead frames the subjects against dramatic mountain ridges and river basins, utilizing a mix of saturated warmth and stark monochrome grading to highlight the textural grit of the terrain. Creative direction by Jack Becht stitches these moments together, shifting from intimate, focused portraits to expansive lifestyle shots. Featuring model Antonella Delgado, the work prioritizes a documentary-style approach, with fashion editor and stylist Ian Bradley curating an aesthetic that is both functional and contemporary. The campaign channels an adventurous spirit through Analogue / film techniques and a consistent reliance on natural light to define the landscape and movement.

Style

Vertical

Techniques

Natural light

Context

Advertising Campaign