Land Rover
Campaign
Jan 2024
Land Rover's latest campaign captures the Discovery in a series of observational stills that contrast modern automotive design with the rustic textures of historic village life. The project leans into a documentary aesthetic, placing the vehicle within narrow stone streets and vast, arid landscapes to emphasize its versatility. Photographer Jason Knott captures the campaign with a focus on both macro-level precision and atmospheric context. By utilizing natural light and a desaturated palette, the images highlight the metallic surfaces and sculpted lines of the vehicle against organic backgrounds. The resulting series balances technical commercial photography with cinematic, wide-angle storytelling.
Horizontal, Commercial
Natural light
Luxury Automotive
Advertising Campaign
