Land Rover
Campaign
Jan 2024
This Land Rover campaign captures the Discovery in a series of observational and studio-led images, grounding the luxury automotive vehicle within both rugged rural environments and refined technical perspectives. Photographer Jason Knott documents the SUV navigating historic stone villages and arid mountain landscapes, emphasizing the contrast between precise automotive engineering and traditional architecture. Techniques such as documentary-style framing and cinematic monochrome portraiture highlight the vehicle's versatility. Macro photography is utilised to focus on the design intricacies of the LED headlights, tail light assemblies, and metallic surface finishes, maintaining a clean, commercial aesthetic throughout the project.
Horizontal, Commercial
Natural light
Luxury Automotive
Advertising Campaign
