Land Rover
Benjamin
Brand
ProjectBenjamin
Date
Jun 2026
Description
Land Rover's Benjamin campaign for the luxury automotive market centers on a narrative of early adventure. The film tracks a young motocross rider as he navigates a rugged dirt track, blending high-energy action sequences with intimate, sun-drenched family moments. The production, supported by GREATERGOOD, utilizes dynamic camera work to emphasize movement across the outdoor terrain. The aesthetic leans into a cinematic visual style, employing slow motion and natural lighting to highlight the scale of the environment against the youthful rider's technical performance.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Slow motion
Industries
Luxury Automotive
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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