Lacoste presents a dynamic commercial spot featuring a clean studio aesthetic and deliberate visual composition. The film centers on a subject dressed in a signature navy polo, interacting with oversized, layered fabric flowers against a stark, light pink backdrop.
Developed by BETC Paris, the project utilizes live-action technique and sharp framing to highlight the collection's textures. With production handled by Prose On Pixels and sound design from GUM, the piece leans into a minimalist, vertical format.
