Lacoste: Wang
Brand
Date
May 2025
Description
Lacoste presents a dynamic commercial spot featuring a clean studio aesthetic and deliberate visual composition. The film centers on a subject dressed in a signature navy polo, interacting with oversized, layered fabric flowers against a stark, light pink backdrop. Developed by BETC Paris, the project utilizes live-action technique and sharp framing to highlight the collection's textures. With production handled by Prose On Pixels and sound design from GUM, the piece leans into a minimalist, vertical format.
Style
Vertical, Commercial, Clean
Industries
Color
Navy
Sky Blue
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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