Lacoste
Venus Williams 30s
Brand
ProjectVenus Williams 30s
Date
Jun 2026
Description
This commercial campaign for Lacoste features tennis athlete Venus Williams in a 30-second spot. The film follows Williams on a walk through a residential neighbourhood, highlighting the brand's signature sportswear aesthetics through a series of live-action shots. The production, helmed by GREATERGOOD, utilizes natural daylight to create a warm atmosphere, tracking the movement of the talent across urban storefronts and suburban streetscapes. The execution focuses on the brand's apparel, emphasizing the clean lines and iconic branding found in the latest collection.
Style
Horizontal, Commercial, Warm
Industries
Sportswear
Color
Pure White
Forest Green
Background
Street
Context
TVC / TV Commercial
Associated creatives
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