Lacoste presents the Venus campaign, a high-profile sportswear spot featuring tennis icon Venus Williams. The project strips back the traditional sports setting, opting for a minimalist stage defined by draped fabric and clean lines.
Developed by the team at BETC Paris, the film focuses on the poise of its subject through a live-action technique. The production, managed by Prose On Pixels, utilizes natural light to create an even, editorial feel that emphasizes textures. Sound design and original music were provided by GUM to round out the commercial.
