Lacoste: Training club
Brand
Date
Aug 2025
Description
Lacoste presents the Training Club campaign, a series of sportswear imagery captured by photographer Raffaele Cariou. The visuals centre on athlete and model Cheikh Diakhate, highlighting the collection's utility through a studio-based, commercial lens. Featuring hair styling by Gabriel de Fries and makeup by Jennifer Le Corre, the series employs soft lighting and clean, directional illumination to emphasise fabric textures. The staging uses a palette of deep teal paneling and polished wood to provide a consistent visual backdrop for the athletic apparel.
Style
Vertical, Commercial
Industries
Context
Advertising Campaign
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