Lacoste
Training club
Brand
ProjectTraining club
Date
Aug 2025
Description
Lacoste leans into its athletic roots for the Training club campaign, showcasing a functional range of sportswear against a studio setting. Photographed by Raffaele Cariou, the series highlights the brand's apparel through a clean, commercial lens. Featuring model Cheikh Diakhate, the imagery uses soft light and warm tones to emphasize the textures of the technical fabric and branded apparel. The production involved hair styling by Gabriel de Fries and makeup by Jennifer Le Corre to maintain a polished aesthetic throughout the series.
Style
Vertical, Commercial
Industries
Sportswear
Context
Advertising Campaign
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