Lacoste: Summer pack

May 2025

Lacoste presents the Summer Pack, a fashion campaign defined by its relaxed, coastal aesthetic. Photographed by Dudi Hasson, the series features models Fernando Lindez and Molly Merland in a collection of warm-weather apparel, including tailored knitwear, polo dresses, and seasonal swimwear. The imagery leans into an editorial sensibility, utilizing natural light and golden hour illumination to emphasize fabric textures and soft color palettes. Set against rugged coastlines and marine environments, the campaign captures a lifestyle-focused narrative with casting directed by William Lhoest. The project frequently utilizes analogue film techniques to achieve a warm, atmospheric tone.

Editorial, Warm, Vertical

Natural light

Ocean

Advertising Campaign