Lacoste
Summer pack
Brand
ProjectSummer pack
Date
May 2025
Description
Lacoste presents the Summer Pack, a fashion editorial campaign that leans into a relaxed coastal aesthetic. Photographed by Dudi Hasson, the series utilizes golden hour lighting and analogue film techniques to capture a sun-drenched, seasonal wardrobe across diverse outdoor settings. The imagery features models Fernando Lindez and Molly Merland in a series of candid portraits and lifestyle shots. Set against rocky cliffs and calm waters, the campaign highlights textured apparel, from classic polos and knit cardigans to tailored blazers, while maintaining a consistent warm color grade. Casting for the project was provided by William Lhoest.
Style
Editorial, Warm, Vertical
Techniques
Natural light
Color
Pure White
Background
Ocean
Context
Advertising Campaign
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