Lacoste: Pierre
Brand
Date
May 2025
Description
Lacoste presents Pierre, a commercial campaign exploring movement and form. The film features a subject navigating a large, undulating dark green sculptural installation, drawing focus to the material qualities of the brand's signature apparel. Developed by agency BETC Paris and produced by Prose On Pixels, the project utilizes live-action technique and clean, soft lighting to emphasize the interplay between the subject and the matte surface of the installation. Sound design and music were provided by GUM.
Style
Horizontal, Commercial, Clean
Industries
Color
Forest Green
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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