The Lacoste Summer 2025 campaign highlights the collection's coastal-inspired apparel through a series of editorial portraits. Photographed by Mattia De Benedictis, the imagery leverages warm natural light and a clean, relaxed aesthetic to showcase the seasonal range of t-shirts and shorts.
Captured across rugged coastal paths, rocky shorelines, and sun-drenched architectural settings, the photography leans into a soft, earthy palette. The project utilizes an analogue film style to maintain a consistent outdoor mood, emphasizing a lifestyle-focused approach to high street fashion.
