Lacoste
Lacoste Summer 2025
Brand
ProjectLacoste Summer 2025
Date
Aug 2025
Description
The Lacoste Summer 2025 campaign showcases the brand's latest seasonal collection through a series of coastal-inspired portraits and lifestyle imagery. Photographed by Mattia De Benedictis, the project leans into a clean, minimalist aesthetic, placing the apparel against rugged rock formations, sandy beaches, and textured architectural backdrops. Utilizing analogue film techniques and warm, natural light, the visuals capture a relaxed, sun-drenched mood. The photography emphasizes the texture of the garments and the ease of the seasonal silhouettes, maintaining a consistent lifestyle focus across the series.
Style
Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Beige
Context
Advertising Campaign
Associated creatives
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