Lacoste: Lacoste Summer 2025
Brand
Date
Aug 2025
Description
The Lacoste Summer 2025 campaign highlights the collection's coastal-inspired apparel through a series of editorial portraits. Photographed by Mattia De Benedictis, the imagery leverages warm natural light and a clean, relaxed aesthetic to showcase the seasonal range of t-shirts and shorts. Captured across rugged coastal paths, rocky shorelines, and sun-drenched architectural settings, the photography leans into a soft, earthy palette. The project utilizes an analogue film style to maintain a consistent outdoor mood, emphasizing a lifestyle-focused approach to high street fashion.
Style
Vertical, Warm
Techniques
Natural light
Industries
Color
Pure White
Beige
Context
Advertising Campaign
Associated creatives
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