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Lacoste: Lacoste New Icon Sunglasses Campaign SS25

Date

Apr 2025

Description

Lacoste presents the New Icon Sunglasses campaign for the SS25 season. The project showcases the latest eyewear collection through a commercial photography lens, highlighting both aviator-style and clear-framed square silhouettes. The imagery features models Arnelle Slot and Lukas Marschall, captured with photography by Amit. The execution leans into a warm aesthetic with soft studio lighting, drawing focus to the material details of the frames and the brand's signature polo textures.

Style

Commercial, Square, Warm, Clean

Industries
Color
Navy
Plum
Background

Textured Backdrop

Context

Advertising Campaign

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