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Lacoste: Lacoste kids

Date

Jun 2023

Description

Lacoste presents its latest kids collection, a campaign that channels a clean, commercial fashion aesthetic through a series of studio portraits. Featuring photography by Mia Dabrowski and makeup artistry by Carole Douard, the imagery highlights the brand's signature apparel, including signature polos, zip-up hoodies, and athletic tracksuits. The project utilizes a minimalist approach, relying on seamless white backgrounds and natural light to focus on the textures of the garments and the expressions of the models. The editorial series offers a straightforward look at the season’s neutral and vibrant color palette within a professional studio environment.

Style

Clean, Vertical, Commercial

Techniques

Natural light

Background

White Seamless

Context

E-commerce / Product

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