Lacoste: Lacoste Holidays

Nov 2024

Lacoste presents their seasonal holiday campaign, capturing a series of studio-based portraits that highlight the textures of their latest knitwear collection. Featuring photography by Marcin Kempski and talent from Alberto Perazzolo, the imagery centers on the brand's signature blend of athletic and high street fashion. The execution utilizes a bright, even lighting setup to emphasize the contrast between the model’s vibrant knitwear and the minimalist, textured white rock backdrop. This commercial project leans into a clean, graphic aesthetic, focusing on thoughtful, candid poses to showcase the apparel line in a controlled studio environment.

Vertical, Commercial, Clean

Gradient

Advertising Campaign