Lacoste

Mar 2026

Stepping behind the curtain of the latest seasonal presentation, the Lacoste F/W 26 backstage session masterfully bridges the gap between high-performance athletic heritage and contemporary luxury fashion. Photographed by Jack Day, the series leans into a raw, unfiltered perspective that prioritizes the tactility of technical materials and the candid intensity of runway preparation. By framing the collection against stark, high-contrast backdrops of textured rust-orange and terracotta drapes, the imagery highlights the evolution of the brand’s iconic sportswear silhouettes. The editorial approach relies on natural light to emphasize the sheen of nylon windbreakers and the structured geometry of monochromatic ensembles, effectively turning a backstage workspace into a controlled studio environment. Utilizing a live-action technique, the photographs capture the transient energy of the models as they embody the fusion of tennis-inspired graphics and modern utility. From the reflective gloss of technical jackets to the precise styling of accessories, the project serves as a compelling narrative on the intersection of heritage and innovation. By eschewing over-polished artifice in favor of clear, direct compositions, the work invites a closer inspection of the intricate branding and textile play. This aesthetic shift reinforces the brand’s enduring relevance, presenting the collection with an authenticity that resonates deeply within the luxury fashion sector while maintaining a sharp, approachable edge.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion