Lacoste
Homepage
Brand
ProjectHomepage
Date
Sep 2025
Description
Lacoste presents a series of studio portraits for their homepage, highlighting the brand's core collection of sportswear and elevated casual apparel. The imagery leans into a minimalist aesthetic, utilizing a consistent muted olive-green seamless backdrop and soft, diffused studio lighting to emphasize textile details like pique cotton and tailored silhouettes. Photographer Amit captures a cast including models Zuza Bryk, Woosang Kim, and Noemi Kassa in various branded staples. The visual execution relies on clean framing and polished grooming, with hair styling by Flavien Hymonnet and casting by William Lhoest, creating a cohesive commercial look.
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