Lacoste presents a series of clean, studio-based imagery for its homepage campaign, highlighting the brand’s signature sportswear and contemporary apparel. Photographed by Amit, the collection features a range of portraits set against a muted, olive-green seamless backdrop.
Focusing on minimalist silhouettes and refined textiles, the editorial work showcases classic pique polo shirts, tailored trousers, and collegiate-inspired knits. Casting by William Lhoest and grooming by hair stylist Flavien Hymonnet maintain a composed, sharp aesthetic, while soft, diffused studio lighting emphasizes fabric texture and structured tailoring across all subjects.
