Lacoste
Footwear FW25
Brand
ProjectFootwear FW25
Date
Oct 2025
Description
The Lacoste Footwear FW25 campaign captures the brand's latest collection through a series of fashion editorials set against a recurring geometric, moss-textured backdrop. Photographed by Otman Qrita, the imagery leans into a clean, minimalist aesthetic that highlights the silhouettes of the footwear and apparel. Featuring models Noemi Kassa and Siobahn Filliettaz, the campaign incorporates a bistro-inspired outdoor setting, utilizing natural light and an earthy color palette. Casting was directed by William Lhoest, focusing on a precise, editorial look that emphasizes the contrast between clean apparel and the textured environment.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Pure White
Blush
Context
Advertising Campaign
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