Lacoste

Oct 2025

Lacoste's Entering Fall campaign serves as an editorial showcase of the brand's seasonal collection. Through clean studio framing, the project highlights a variety of tactile knitwear and outerwear, ranging from cable-knit sweaters to glossy puffer jackets and structured wool coats. Photographed by Darren Gwynn, the series leans into a polished, warm aesthetic that emphasises fabric textures and natural tones. The imagery utilises soft, even lighting to capture the fine details of the apparel, including signature embroidered crocodile logos and seasonal layering. With casting by William Lhoest, the campaign features models Bertram Möller, Junyeong Baek, Lindsey Lenoard, and Majda John Peter, presented against consistent neutral backdrops.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign