Lacoste
Entering Fall
Oct 2025
The Entering Fall campaign for Lacoste presents a seasonal collection focused on layering, texture, and technical outerwear. The project features a series of editorial portraits that lean into a clean, warm aesthetic to highlight the brand's knitwear and quilted garments. Photographer Darren Gwynn captures the collection against neutral studio backgrounds, utilizing soft, even lighting to emphasize the tactile qualities of cable-knit sweaters, wool coats, and puffer jackets. Casting by William Lhoest brings a relaxed energy to the imagery, with models including Bertram Möller, Junyeong Baek, Lindsey Lenoard, and Majda John Peter. The creative direction maintains a polished, minimalist framing that centers on the material details and the brand’s signature embroidery.
Editorial, Vertical, Clean
Natural light
High Street Fashion
White Seamless
Advertising Campaign
