Lacoste: Entering Fall

Oct 2025

Lacoste’s Entering Fall campaign serves as a seasonal fashion editorial that emphasizes tactile knitwear and structured outerwear. Shot by photographer Darren Gwynn, the project focuses on the interplay of textures—from cable-knit sweaters to glossy puffer jackets—within a consistent, minimalist studio environment. The series features casting by William Lhoest, with models including Bertram Möller, Junyeong Baek, Lindsey Lenoard, and Majda John Peter. The aesthetic leans into a clean, editorial look, using natural light and warm, earthy tones to highlight the craftsmanship of the apparel and the brand's signature motifs.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign