The Lacoste AW26 digital campaign captures a refined sportswear aesthetic, set against the neutral architectural backdrops of residential stone exteriors. The series leans into a clean editorial look, utilising natural light to define the silhouettes and textures of the collection’s outerwear and accessories.
Photographer Marie Valognes leads the visual direction, working alongside fashion editor Jacob K. The imagery highlights a structural approach to athletic apparel, featuring a range of belted trench coats and vibrant, colour-blocked tracksuits. The project, which includes casting by Julia Lange, presents a portrait-focused exploration of movement and form.
