LAB Golf: ALE
Brand
Date
Jun 2026
Description
LAB Golf explores the precision engineering behind their putter line in ALE, a project highlighting the intersection of craftsmanship and technical design. The piece focuses on the manufacturing journey, from initial component calibration to the final alignment testing on the green. Produced by Fellow LA with creative support from Orci, the project utilizes a cinematic, monochromatic visual language. Through live-action techniques and an analogue film aesthetic, the production captures the gritty, detailed reality of metalwork and laser etching within the workshop environment.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Analogue / film
Industries
Golf
Color
Jet Black
Navy
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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