LAB Golf explores the precision engineering behind their putter line in ALE, a project highlighting the intersection of craftsmanship and technical design. The piece focuses on the manufacturing journey, from initial component calibration to the final alignment testing on the green.
Produced by Fellow LA with creative support from Orci, the project utilizes a cinematic, monochromatic visual language. Through live-action techniques and an analogue film aesthetic, the production captures the gritty, detailed reality of metalwork and laser etching within the workshop environment.
