LAB Golf
ALE
Brand
ProjectALE
Date
Jun 2026
Description
LAB Golf explores the precision engineering behind its putter line in the short film ALE. The project details the manufacturing process, focusing on the assembly of components and the calibration of equipment within a workshop environment. Produced by Fellow LA with creative direction from Orci, the film captures the tactile nature of production through close-up shots of metalwork and laser etching. The visual execution leans into a gritty, cinematic aesthetic, incorporating monochrome tones and analogue film techniques to highlight the craftsmanship involved in golf equipment design.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Analogue / film
Industries
Golf
Color
Jet Black
Navy
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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