Kubota
Love Tough Construction
Brand
ProjectLove Tough Construction
Date
Apr 2026
Description
Kubota’s Love Tough Construction campaign highlights the durability and industrial power of its heavy machinery lineup. The commercial features high-performance excavators and construction equipment navigating demanding site environments, capturing the machinery at work through a series of sequences that emphasize operational strength. Directed by Evan Cunningham and produced by Exit Films, the spot utilizes a live-action technique to document heavy-duty tasks, including site clearing and demolition. The production leans into a cinematic aesthetic, employing dynamic tracking shots and natural lighting to emphasize the scale of the equipment in action.
Style
Horizontal, Action, Cinematic, Grainy
Industries
Luxury Automotive
Color
Burnt Orange
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.