Kloo: Brand Identity

May 2024

The brand identity for Kloo defines a sophisticated visual language for the craft coffee concentrate market. Centered on a palette of sage green, cream, and charcoal, the project balances minimalist graphic design with tactile print collateral and product packaging. Photographer Ben Jack captures the range through a blend of macro fluid imagery and clean, structured product layouts. Styling by Hoarder's Heir grounds the execution, utilizing natural light and directional shadows to emphasize paper textures and bottle materials. Outline provides the cohesive graphic design, characterized by disciplined typography, bespoke iconography, and architectural compositions that anchor the brand's minimal aesthetic.

Horizontal, Commercial, Clean, Minimalist