Kloo

May 2024

Kloo’s brand identity project establishes a visual language defined by minimalist aesthetics and a refined, muted palette of sage green, cream, and charcoal. The collateral includes custom packaging, brochures, and interactive tasting tools, all grounded in a clean graphic design approach led by Outline. The project channels a sophisticated commercial feel through a series of product and lifestyle assets. Captured by photographer Ben Jack with styling by Hoarder's Heir, the imagery leverages macro textures and distinct typography to highlight the craft nature of the coffee concentrate. The work emphasizes structural precision, utilizing negative space and balanced, minimalist layouts to unify the brand across print and digital media.

Horizontal, Commercial, Clean, Minimalist

Beverages