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BrandKloo
ProjectBrand Identity
Round rotating coffee flavor wheel graphic next to a closed white envelope against a dark background

Kloo Brand Identity 2024

Associated creatives

Outline
OutlineGraphic Design
Ben Jack
Ben JackPhotography
Hoarder's Heir
Hoarder's HeirStyling

Tags

coffee flavor wheelflavor wheelcoffee wheelwhite envelopeenvelope

Description

This project showcases the brand identity for Kloo, featuring a circular rotating coffee flavor wheel in sage green and white placed above a matching white envelope with the phrase THE JOURNEY BEGINS. The composition is captured against a stark dark background, emphasizing clean graphic typography and structural paper design. Outline handled the graphic design, Ben Jack provided photography, and Hoarder's Heir led the styling. The piece highlights minimalist aesthetics and precision in brand collateral.

Style

Artistic, Vertical, Minimalist

Techniques

Typography, Flash

Industries

Beverages

Color

Sage (50%)
Pure White (50%)

Background

Black Seamless

Context

Advertising Campaign, Website / Web