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BrandKloo
ProjectBrand Identity
Close-up macro shot of swirling cream blending into dark coffee with white typographic Kloo branding overlaid.

Kloo Brand Identity 2024

Associated creatives

Outline
OutlineGraphic Design
Ben Jack
Ben JackPhotography
Hoarder's Heir
Hoarder's HeirStyling

Tags

swirling coffee and creamcoffee and creamswirling creammacro coffeekloo typographybrand identity

Description

Macro photography capturing the fluid dynamics of creamy milk swirling into dark coffee, creating rich amber and cream textures. Large white typographic branding spelling Kloo is overlaid centrally across the frame. The composition highlights organic motion and liquid patterns under soft natural lighting. Ben Jack photographed the project with styling by Hoarder's Heir and graphic design by Outline.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Macro, Natural light

Industries

Beverages

Color

Caramel (50%)
Cream (50%)

Context

Advertising Campaign